Page 62 - 期货和衍生品行业监管动态（2024年12月刊）

期货和衍生品行业监管动态

breakdown of the most popular products, broken down by category, region or age

group – to see what products may be particularly hyped in your area, and to create

your own over-hyped table.

The influence of FOMO and social media

'Fear of Missing Out' (FOMO) also plays a major role. Over half (51%) of young

investors (18-40) put in more money than they originally intended due to FOMO and

this behaviour often results in riskier financial decisions being made.

Social media platforms are influential: 85% of young investors acknowledged

platforms such as Instagram, TikTok, and YouTube are highly influential in their

investment decisions, with 43% using these platforms as their primary research tool.

Looking beyond the hype

The FCA is calling on investors to think more carefully before investing in high

risk or hyped products, by thinking about their long-term financial goals.

Lucy Castledine, director of consumer investments at the FCA, commented:

‘If you’re considering investing, the very first investment you should make is

some of your own time. It’s important to look beyond the hype, especially on social

media, and do your research to make sure what you’re investing in fits with your

financial goals. Check out our 5 tips to InvestSmart.’

Steve Martin, a behavioural scientist at Columbia Business School and the CEO,

Influence At Work commented:

‘This important and timely research illustrates the worrying influence that hype

and online trends are having on people’s decision making. Playing to people’s fear of

missing out (FOMO) is a deliberate ploy designed to increase the attractiveness of a

product. Less of an issue if the item is a low-cost consumer product. But spontaneous

and hasty decisions about financial investments are concerning due to the risk of

48