Page 61 - 期货和衍生品行业监管动态（2024年12月刊）

期货和衍生品行业监管动态

Latest research from the FCA reveals that young investors are making important

investment decisions in a matter of hours, rather than taking the time to check out

whether the product is right for them in the long-term.

The survey, which polled 2,000 UK investors aged 18 to 40, found that

two-thirds (66%) make investment decisions in less than a day, with one-in-seven

(14%) deciding to purchase in under 60 minutes. Only 11% take more than a week to

decide if an investment is right for them.

Investing for the long-term can be rewarding, and not just financially. However,

while buying into the buzz can sometimes deliver short-term satisfaction, it can also

lead to regret. Despite 63% of people believing that hype meant it was a good

investment opportunity, 40% regretted investing in hyped investment products.

Avoiding hype and knowing what you are getting into can help you decide if an

investment opportunity is right for you.

Investment thinking versus everyday purchases

The research reveals strong parallels between impulse-driven investment

decisions and purchases of everyday viral products. When asked more generally about

any viral items they had purchased within the last year, crypto was fourth in the list

(27%), just behind air fryers (42%), which topped the list, followed by smart watches

(32%) and energy drinks (32%).

Over three quarters (76%) admitted they would likely buy an everyday viral

consumer product based on online hype, and nearly two-thirds (65%) acknowledged

they had the same attitude to investment decisions.

Reasons for investing in hyped products are similar to those for consumer

purchases: missing out on a good opportunity (32%), driven by the desire to feel good

in the moment (26%), and wanting to keep up with trends (23%).

The FCA has created an interactive table which allows viewers to see a

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